Something from The Leith Agency, Edinburgh
Malcolm Gladwell (writer of the Tipping Point etc) came up with the theory that it takes 10,000 hours of practice to be great at something. No matter what you do, copywriter, art director, musician, engineer, 10,000 is the magic number. Mozart had clocked it up by the time he was 6. The Beatles knocked it up playing live in Hamburg from 1960-64. Bill Gates did his 10k on a university computer from the age of 13. So, even if you’ve not cracked it yet, just put the hours in and you’ll be great (probably). If you want to set off on the path to greatness you can use this timesheet below to log those 10,000 hours.
